Lester
Cacho
I have a passion for all things creative.
I’m a versatile digital marketing and design professional that loves bringing ideas to life.
With a background in management and a love for design, photography, and video, I specialize in crafting visually compelling content that not only captivates but also delivers measurable ROI.
I’m all about bringing creativity and analytics together to drive results in this ever-evolving digital landscape.
Portfolio Video
About
Leader
I look to inspire and empower individuals. Leading by example, but also stepping back to allow for individual growth. I always prioritize personal well-being before anything and work to foster collaborative environments to drive both individual and collective success.
Creative
At my core I am a designer who loves to tell stories through a digital lens. As an avid photographer and videographer, I can capture moments and pause time in one single frame or tell an entire story through a short video. I love being able to blend art and technology to create captivating and immersive content.
Marketer
Developing successful marketing strategies requires both engaging content but also content backed by data. Whether it be email marketing, social media, or content marketing; having an analytic approach and leveraging data-driven insights can help bring tangible results. As the digital landscape continues to evolve I love staying up-to-date on the latest industry trends.
Results
I thrive on setting clear goals and working to achieve them. Whether it’s a work project, a personal fitness goal, or a creative endeavor, I pride myself on being laser-focused. I believe in the power of measuring progress and taking action to ensure I reach my desired results. For me, it’s not just about the journey; it’s about making sure I arrive at the destination I’ve set my sights on.
Resume
-
2006-2008 | San Diego Chargers | Web and Video Producer
• Managed all aspects of videography, including script writing, editing, camera operation, audio recording and lighting.
• Captured live footage of NFL games, practices, interviews, and other related events using professional-grade camera equipment.2007 -
2007 - 2008 | Competitor Group | Graphic/Web Designer, Staff Photographer and Videographer
• Created visually effective designs for digital media, including email, social, and web assets.
• Produced a range of photography and video content, including promotional videos, corporate events, sport event coverage, and short films2008 -
2008 - 2009 | University of California San Diego | Web Analyst
• Conducted in-depth web analytics assessments, monitoring website performance, and identifying areas for improvement.
• Created impactful content, including graphics, videos, and animations, for various social media platforms2009 -
2015 - 2017 | Competitor Group | Associate Design Director
• Led a team of creative professionals in the development of data-driven and engaging marketing material, to increase customer engagement and drive revenue growth.
• Collaborated with cross-functional teams to ensure brand consistency and alignment with business objectives.2017 -
2014 - 2019 | Orbot | Director of Marketing and Creative
• Spearheaded the establishment of an internal marketing and creative team from inception, overseeing all aspects of recruitment, onboarding, and team development. • Created and implemented a comprehensive marketing strategy that increased brand awareness and company revenue.
• Created marketing campaigns and events across various channels, including digital, print, social media, and international trade shows.2019 -
2019 - 2023 | Freelance Digital Marketing and Creative Professional
• Collaborated with various clients, across multiple industries to develop and implement digital marketing and creative strategies that increased brand visibility and engagement.
• Designed and developed content for various social platforms including; Instagram, Facebook, Tiktok and Youtube.2023
Skills
Leadership
Design
Marketing
Video/Photography